Friday, May 5, 2023 - 9:00am to 10:00am

Power Friday--your weekly NAWBO Greater Philadelphia connection to education and networking!

What does influencer marketing have to do with my small business?

Presented by Casey Benedict, Mavierick Mindshare

Influencer marketing is in the news all the time as either the secret weapon to marketing your brand or a gaping black hole into which your brand’s reputation and resources can disappear.

As a small business owner, you may be convinced that influencer marketing is too expensive, too risky, too time consuming, not relevant, or all of the above.

Which means you’re missing out on a gold mine of opportunity to grow your business.

Learn why this popular tactic is so effective (it’s not what you think!) and how your small business stands to benefit from influencer marketing, even if you never launch a traditional influencer campaign. From consumer engagement tips to industry and consumer trends to data analysis, dial in your marketing right now by better understanding the nuances of influencer marketing.

Meet the presenter:

Casey Benedict has been at the leading edge of influencer marketing since 2010, when she founded Maverick Mindshare.

An expert in global consumer engagement, Casey is never satisfied with the status quo, never willing to rest on yesterday’s wins. She leads with innovation and leverages the power of community across the global stage.

She is an opportunity hawk, a fierce advocate for her whip-smart women executive clients, making sure they never again have to settle for half-baked strategy, mediocre implementation, or indecipherable data.

She holds her BA from the University of Michigan (Go Blue!) and her MFA from Emerson College.

For more information about Casey:


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Power Friday is free to attend for both members and guests. There is no limit to how many Power Friday meetings members may attend.  Guests may attend up to 3 Power Friday meetings.