Friday, October 16, 2020 - 9:00am to 10:00am


Power Friday--your weekly NAWBO Greater Philadelphia connection to education and networking!

Getting Your Brick and Mortar Shop Online, E-Commerce Series
Part 2: It's All About the Numbers!

Presented by Amy Andersson from PriceTurner CFOs

Many business owners need to shift how they are doing business from an actual brick and mortar location to a virtual marketplace. We are centering the programming around how to “Get Your Online Store Ready for Holiday Shopping.” Here’s your chance to ask the experts and get your store up and running. Part 2 of our 4-part e-commerce series continues with the numbers. How do you evaluate this new distribution channel for your business and price your goods so you will be making money?

We will discuss:

  • What is the best pricing formula for your goods?
  • Are you accommodating retail and wholesale customers?
  • How are you going to ship, and can you compete with competitors offering free shipping?
  • Can you offer delivery (at what cost/to what areas)?
  • Do you need to hire staff to get your goods to the buyer?
  • Are you ready to sell gift cards?
  • Can you accept coupon codes or discounts?
  • And don't forget the sales tax!

Meet the Presenter

NAWBO Philadelphia - Getting Your Brick and Mortar Shop Online, E-Commerce Series  - Amy Andersson

As a Chief Financial Officer for small and medium-sized businesses through Price Turner CFOs, Amy employs her well-trained and innate ability to spot unnoticed shortcomings in accounting, operational and human resource processes, showing clients how to see key performance indicators in their business without long hours of analysis. Her Virtual CFO will analyze and help you to understand what everything means on your financial reports, so you can easily identify cash flow, operating expenses, and profit margins. You’ll be better equipped to make decisions with confidence so you can lead your business toward greater profitability.

In addition, Amy is an engaging, informative, and inspiring speaker who helps business owners and key staff members to improve productivity, better implement efficient operational systems, and reignite motivation.

Amy is a NAWBO Greater Philadelphia member.

Learn more about Amy:


We hope you will join us for rest of the series --

Part 3:  November 20: Social media marketing campaigns. Get ready for Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday and into the holidays

Part 4:  December 18: Recap and assessment. How is it going?