Power Friday: How to Build a Product and Grow a Brand: 5 Tips to Launch
Friday, October 1, 2021 - 9:00am to 10:00am
Power Friday--your weekly NAWBO Greater Philadelphia connection to education and networking!
How to Build a Product and Grow a Brand: 5 Tips to Launch
Presented by Sherrill Mosee of MinkeeBlue
What’s a girl to do when her youngest is on their way to college? She starts a handbag business after making a prototype with a bag she bought at Target. Join Sherrill Mosee as she chronicles her journey to building MinkeeBlue into an international accessories brand. Hear about the failures of manufacturing, the challenges of boot-strapping a small business, and the successes of pitching MinkeeBlue on the Today Show, the Katie Couric Show, and selling her brand on QVC and Macy’s. Sherrill shares tips on starting a product-based business and how she helps other women bring their product ideas to market.
Meet the presenter:
Sherrill Mosee is founder and inventor of MinkeeBlue organizational travel and work bags. With two engineering degrees in hand, she created the patented 3-in-1 stylish and functional bags for busy women on the go. “I wanted to give up my business many times, but I marvel every time I get an order, especially from women around the world. I’d never imagined, my idea would blossom into a product sold to women in Iceland, India, Australia, Japan, and African,” says Mosee. “My customers give me strength and joy as I continue my entrepreneurial journey.”
MinkeeBlue has been featured in Forbes, Cosmopolitan, Medium, the Katie Couric Show, Today Show, QVC and Macy’s. Sherrill is an alum of the University of Maryland, Drexel University and the Philadelphia Fashion Incubator. She lives in Philadelphia, PA with her husband.