Friday, September 18, 2020 - 9:00am to 10:00am


Power Friday--your weekly NAWBO Greater Philadelphia connection to education and networking!

Getting Your Brick and Mortar Shop Online, E-Commerce Series

Many business owners need to shift how they are doing business from an actual brick and mortar location to a virtual marketplace. We are centering the programming for “Week 3 Power Fridays” on a 4-month series--how to “Get Your Online Store Ready for Holiday Shopping.” Here is your chance to ask the experts and get your store up and running!

Part 1: Web Site Development and Photography

Presented by Julie Smith from OpenSpark and Ann Marie Casey from AMC Photography Studios. Both are NAWBO Greater Philadelphia members.

You will learn--

  • How to select the right platform
  • Will the store integrate with your website or be a stand-alone site
  • What sales tax requirements to research
  • How to create a detailed master product list
  • What optional store and checkout features should be included
  • How to design the order communication process
  • Organizing and photographing your inventory

Meet the Presenters

NAWBO Philadelphia - Getting Your Brick and Mortar Shop Online, E-Commerce Series  - Julie SmithJulie Smith

Award-winning business and marketing strategist with over 20 years of experience designing marketing and technology strategies that achieve business results. Clients continually recognize Julie’s attention to detail while focusing on the big picture, strategic and creative thinking, cost-savings skills, professionalism, and straightforward communications. Julie has presented workshops on event management, social media, and business technology, and is a published author in meeting industry publications and the Philadelphia Business Journal.

Learn more about Julie:

NAWBO Philadelphia - Getting Your Brick and Mortar Shop Online, E-Commerce Series  - Ann Marie CaseyAnn Marie Casey

Ann Marie is the Principal Photographer at AMC Photography Studios. Her work has appeared in renowned publications including O Magazine and Main Line Today. Ann Marie has worked with clients in the metro regions of Philadelphia, New York, Scranton/Wilkes-Barre, Washington D.C., and abroad destinations taking her photographs to the next level of artistic creation. AMC Photography Studios has been named “Best of Main Line” by Main Line Today Magazine in 2019 and 2020 and voted “Top 10 Event Photographers in Philadelphia” by PeerSpace.

Learn more about Ann Marie:


We hope you will join us for the whole series--

Part 2:  October 16: Sales and shipping; It’s all about the numbers

Part 3:  November 20: Social media marketing campaigns. Get ready for Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday and into the holidays

Part 4:  December 18: Recap and assessment. How is it going?