Power Friday: Germantown (What Is a Customer Worth? Understanding Customer Lifetime Value)
Friday, October 25, 2019 - 9:00am to 10:30am
The Germantown Power Friday is held on the 4th Friday of the month.
Topic: What Is a Customer Worth? Understanding Customer Lifetime Value
We're are told that customer retention should be near and dear to any business owner's heart-and marketing plan. First of all, it's 6-7 times more expensive to acquire a new customer than it is to retain an existing one. Therefore, it's worth your time to investigate the best way to hold onto your most important business driver: your customers. In the session you will learn how to keep your customers engaged and build trust.
Speaker: Sharon Lewis-Gregg
As CEO and owner of the Greater Philadelphia Association Management Group (GPAMG), Mrs. Lewis-Gregg built her reputation over 20 years, working with small businesses and professional associations in fields as varied as engineering, finance, advertising, public relations, procurement and marketing.
Please email Carla Eley to register for this meeting.