Friday, December 13, 2019 - 9:00am to 10:30am

The Center City Power Friday is held on the 2nd Friday of the month. *Please note that the venue doors open at 9 am.

Topic: Cause Marketing 101

Learn how to define "cause marketing", campaign types, and how/why the strategy is used. Get an overview of cause marketing fundamentals, including partnership development and measuring social impact. Learn ways cause marketing lends to authentic story telling/content creation. Leave understanding the benefits of cause marketing done right with a few of the best and worst examples.

Speaker: Katie Wright

Katie is the founder and lead consultant of RightCause, a boutique cause marketing consultancy specializing in building mutually beneficial partnerships between companies, causes and communities. The RightCause process helps businesses discover their unique social purpose, build cross-sector partnerships, and engage stakeholders with measurable cause marketing campaigns.


Mantreh Atashband, Marian Dossou, and Brianna Sposato


Please email Mantreh Atashband to register for this meeting.


The Yard
21 S. 11th St.
Philadelphia, PA 19107