The Center City Power Friday is held on the 2nd Friday of the month. *Please note that the venue doors open at 9 am.
Topic: Cause Marketing 101
Learn how to define "cause marketing", campaign types, and how/why the strategy is used. Get an overview of cause marketing fundamentals, including partnership development and measuring social impact. Learn ways cause marketing lends to authentic story telling/content creation. Leave understanding the benefits of cause marketing done right with a few of the best and worst examples.
Speaker: Katie Wright
Katie is the founder and lead consultant of RightCause, a boutique cause marketing consultancy specializing in building mutually beneficial partnerships between companies, causes and communities. The RightCause process helps businesses discover their unique social purpose, build cross-sector partnerships, and engage stakeholders with measurable cause marketing campaigns.
Mantreh Atashband, Marian Dossou, and Brianna Sposato