Power Friday: Cause Marketing: A Plan to Inspire Employees and Increase Profits
Friday, November 5, 2021 - 9:00am to 10:00am
Power Friday--your weekly NAWBO Greater Philadelphia connection to education and networking!
Cause Marketing: A Plan to Inspire Employees and Increase Profits
Presented by Darren Sudman of Unless Agency
Seventy-eight percent of Americans believe companies must do more than just make money. In a short period of time, we will explore:
The unique characteristics of cause marketing.
The data behind purpose and corporate social responsibility.
The ingredients to successful (and failed) campaigns.
Common-sense and attainable ways to implement campaigns.
Metrics of success for a company.
Meet the presenter:
Darren Sudman is founder of Unless Agency, a Philadelphia-based entity helping companies and causes connect in a meaningful way. This endeavor is the culmination of a professional journey and personal tragedy. Darren began his career as a lawyer, transitioned into business, and then the nonprofit world.
Darren began designing cause marketing campaigns in 2009 for corporate America. In 2012, he served as Executive Director of Simon's Heart, a nonprofit he co-founded in memory of his son. While there, he created innovative and lifesaving initiatives, including cause campaigns with The Philadelphia Flyers, Wheels Up, Speedo and Scrub Daddy.
Darren attended The Ohio State University, Capital Law and Graduate Center and Arcadia University. He is an adjunct professor at Villanova University and lives with his family in Plymouth Meeting, PA.