Power Friday: Building a Recurring Revenue Subscription Business
Friday, April 16, 2021 - 9:00am to 10:00am
Power Friday--your weekly NAWBO Greater Philadelphia connection to education and networking!
Building a Recurring Revenue Subscription Business
Presented by Rajat Kapur of &MarketingU
Main Line Power Friday is excited to bring "Building a Recurring Revenue Subscription Business" as our April topic. It's been no secret that 2020 was a game changer for small businesses once the pandemic took full effect. Being present online and virtual was vital to sustain businesses. Many small business owners have had to learn how to pivot and maximize revenue potential. One popular form of generating revenue is building a subscription-based source of business. Rajat Kapur of & Marketing did just that for his own business during the pandemic. Join us to learn how he built "&MarketingU" as their subscription model.
Coaching, education, or technology-based subscription models can drive predictable revenue streams, better customer or client satisfaction, and can be more scalable than traditional business models.
A subscription-based model may help if you're experiencing an endless sales cycle or selling at hourly rates that are becoming commoditized over time.
Testing or piloting several concepts is better than attempting to 'build the perfect one' so that you can find what suits your business best.
We built a recurring revenue subscription model for solopreneurs - called "&MarketingU" as their subscription model.
Meet the Presenter:
As the Managing Director of &Marketing (and-marketing.com), Rajat “Raj” Kapur strives to provide growing businesses unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to growing companies, without the excess baggage. His team of professionals can either augment an existing team or outsource the marketing function for a client. Raj’s two decades of marketing, sales, and strategy development experience have spanned B2B and B2C Fortune50, mid-sized, and small companies. He has a proven track record of using analytics to drive action, an unrelenting customer focus, a bias for practical implementation, and strong interpersonal skills. He is a hands-on leader, sought-after facilitator, and experienced marketing lecturer with experience across five continents.