Monday, April 30, 2018 - 8:00am to 2:00pm

The NAWBO Greater Philadelphia 2018 Leadership Conference will consist of networking, panels, and breakout sessions all focused on MONEY, MONEY, MONEY! This will be a day of enrichment, learning and growth for women in business who will learn about every aspect of money in your business - how to make more, keep more, invest more!

“You’re Worth It: Setting Rates, Collecting Bills and Saying No”

Keynote Speaker: Francine Friedman Griesing, founder and Managing Member of Griesing Law, LLC

Many of us are aware of the pay discrepancy between men and women in the United States, which has seen only incremental progress over the past 60 years. On average, women still make only 76 cents for every dollar a man makes and given past trends, it is projected that pay equity won’t be reached until 2059. There is still a long way to go, as many institutional and cultural factors contribute to economic inequality for women, requiring a multifaceted solution from all parties. As women push for and demand fair treatment in the workplace and outside of it, it is critical that we also take a stake in our finances, as how we manage money can significantly shape our path ahead. For business owners and leaders, a critical component of success is being compensated for the work we do and at a fair rate for our services or product. As an attorney, setting hourly rates and billing clients are some of the main components of the job. However, when I opened my own firm in 2010, I had to take control of setting my rate based on the client and type of work as well as collecting payment of my bills. After receiving pushback from clients regarding rates and monthly bills, I had to be firm in asking for what I deserve for my time and be forceful in collecting my fees based on the work performed. If I had not been able to hone this skillset, my business would not still be open eight years later.

This session will discuss methods for setting and negotiating rates that reflect your worth, collecting bills for work completed and learning how to turn down work when you are undervalued. The program will include case studies from my own experience as a business owner dealing with financial challenges with clients, employees and vendors and will share strategies on asking for what you want and deserve and learning to say “no” when a project or client isn’t in your best interest or your business’s. Attendees will leave with actionable insights for handling and negotiating financial matters with clients, employees, business partners and the like, so that women leaders have the tools to reach their full economic potential, and set an example for those around them.




Panel: Solving the Million Dollar Puzzle

Do you have all the pieces in place to grow your business to $1Million in revenue? This panel of women business owners who have “cracked the code” will address key strategies and challenges to grow your business to the next level.


Jane Downey
Clarity Concepts Inc.

Diane Ferry
President & CEO
Star-Med LLC

Mckenzie Frankel
Entrust Financial, LLC


Molly K. Gimmel
CEO & Co-Founder,
Design To Delivery Inc

Sunny White
Founder and CEO
Xavier Creative House

Panel Moderator:

Angela Dowd Burton
Former President
Women's Business Development Center and Women's Business Enterprise Council PA-DE-sNJ



In addition to networking opportunities and educational addresses, conference attendees will enjoy a variety of workshops designed to provide practical ways to implement strategies learned in the larger group sessions. These intimate, hands-on sessions will help attendees ‘walk the talk’ immediately.


Can Understanding Your Emotional Intelligence Make You More Money?

Presented by Eileen Jason, Ph.D., ARTA Consulting, LLC.

Are you letting your fears wreck your relationship with money?

The connection between emotions and thinking about financial decisions is the focus of the relatively new field of neuroeconomics. These brain scans typically show how irrational we really are while making what we think are rational decisions – especially about money.

A person who is equipped with high Emotional Intelligence (EI) has the ability to self-assess, knows the strengths and weaknesses of themselves and others, and has empathy and understanding of others’ feelings. They always know how to keep calm and optimistic in life even in the most difficult challenges.

Studies suggest that those in higher job levels earned more the higher their EI scores. EI is particularly important for individuals as they ascend the managerial ranks when these more advanced skills are required.

Learn your EI score and get started making more money!



Money Is a Skill - Learn How to Excel!

Presented by Kristy Runzer, OnRoute Financial

Finances can be overwhelming, anxiety inducing, or just something that we don't spend enough time on. Financial wellness is the state of being in good financial health, as a pursued goal. Maintaining your financial health is a lifelong journey and is achieved by regularly practicing financial self care. In this session, you'll learn about the 3 pillars of financial wellness - money mindset, planning, and education - and how you can practice financial self care. Join us for your financial "check-up" and leave with at least 1 thing you can take action on right away.



Save Your First $100,000 - A 3-5 Year Plan

Presented by Yvette Mitchell, Mitchell's Business Solutions, LLC

The first $100,000 is the hardest to save. However, it is not impossible. In fact, your first $100,000 can be quite simple. The first challenge is to change your mindset. In this presentation I will show the participants a step-by-step strategy for saving their first $100,000, in as little as 3-5 years. Participants will be able to implement these strategies immediately and start saving their first $100,000. We will provide a blueprint for life-long savings and budgeting skills necessary to build a lifetime of wealth. You will learn to to:

  • Change your mindset about spending and saving money
  • Establish S.M.A.R.T money goals
  • Develop a savings strategy – annually, monthly, weekly, and daily
  • How to save using budgeting strategies – 50/30/20
  • Savings tools
  • Understanding the Debt Cycle
  • Keep expenses low (it’s not about how much you make but how much you keep)
  • 7 Habits of A Successful Savers and Investors


How Much Is Your Time Worth? The Secret to Capitalizing on Your Two Most Valuable (and Profitable) Resources

Presented by Angela Megasko, Market Viewpoint, LLC

The challenge for most small business owners is to avoid spreading themselves too thin. When wearing all hats, it can become overwhelming to define the activities and resources which will be most productive for the growth of their firm. This session will introduce you to maximizing the use of your two most valuable resources. Learn how to take the confusion out of who to market to, work with, and where to spend your time. Angela Megasko will explain how to focus your limited time to concretely define the tribe to whom you sell – and with whom you work. She will also show you how to design a business model that, once established, will create cash flow, decrease expenses and increase the value (in real dollars!) of the time you spend in your business.



Keep What You Earn!

Presented by Sharon Wilson, Wilson Law Offices

Let 2018 be the year that we learn to keep what we earn. This will be an interactive session where you learn about the perils of women who take care of everybody but neglect to take care of themselves. Sharon will share actual stories compiled from 22 years of advising and assisting clients from her book, Mind Your Business! The issues are serious (wills, trusts, preservation of family, special needs children, financial stability, aging parents, divorce) but you will learn how to address these concerns head-on so you can get them off of your worry list and get on with the business of being the dynamic, money-making professionals and business women that we've proven ourselves to be. 





Registration is now open!

Early-Bird Registration - through February 21, 2018

  • Members/Alliances: $95
  • Non-member: $110

Regular Registration - begins February 22, 2018

  • Members/Alliances: $115
  • Non-member: $130



Pyramid Club
1735 Market Street
52nd Floor
Philadelphia, PA 19103